GMAA NSW August 2011 Event, Wednesday 14 August 2011 Summery
Wednesday, August 31, 2011 at 10:29AM “The Strategic Challenges Facing the Global Aviation Industry in a Highly Competitive World”
Guest Speaker: Peter Harbison, Executive Chairman Centre for Asia Pacific Aviation (CAPA)
Contribution
There is now a frenetic pace of change in the airline industry, for example the link between Air Asia and Air Malaysia, as well as Jetstar developing a low cost option out of Japan.
Australia allows for 100% ownership of domestic airlines. Every country, including third world countries, has an airline. Australia has been quite liberal with its airlines policy compared with Canada. Airlines never return the cost of capital so don’t invest in them. The real jewel in the crown of airlines are the frequent flyer programs from which some 10% of revenues are derived and it is the third party connections through frequent flyer programs which are a value-add for the airline businesses. On average, points aren’t redeemed for 30 months, and a point system exploits the airline brand. Airlines are extremely complex businesses involving marketing, catering, maintenance, engineering, as well as all the systems. Scandinavian Airlines Service involving Denmark, Norway and Sweden is even worse, with 22 unions with pilots and engineers exerting very powerful influence.There was general discussion about Australian airports privatisations and the potential for conflict of interest should airlines seek to own these private airports. Airlines have generally avoided this.
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